Freshëns decided to “bare it all” with its new all-natural yogurt and smoothie base mixes. The back-to-the-basics approach included a vast reengineering of the entire product line based on research by the Culinary Edge, a development firm based in San Francisco. It was concluded that Freshëns could reformulate its most popular yogurt and smoothie mixes to meet current “all natural” demands by their core 18–24-year-old demographic.
| Giving Food Distributors an Edge
Friday July 30th 2010
