Todd Owen, Qdoba’s vice president of franchise development, tells QSR about how the more-than-500-unit Mexican chain uses multi-concept franchisees to grow its business and what the chain’s strategy is to attract the best franchisees.
How does having multi-concept franchisees play into Qdoba’s growth strategy?
A franchisee we have in North Carolina who has 22 Qdobas is a former COO at Hardee’s and a former president at Bojangles’. This story is somewhat rare, to have that level of senior executives come over to the franchise side.
