Bojangles Markets the Big Bo Box
A breaking TV?campaign for Bojangles’ Restaurants aims for larger ticket purchases with the launch of the “Big Bo Box” combination special. The campaign is by advertising agency BooneOakley, Charlotte, NC.
The Big Bo Box, priced at $19.99 and up, holds various large meal combinations, all including chicken, biscuits, fixin’s, and iced tea. The goal is to expand restaurant visits beyond single servings and into meal replacement occasions such as tailgating, office meals, and home.
Consumers Opting for Tap Water
Tap water is one of the fastest growing beverages ordered at U.S. restaurants whereas revenue-generating beverages have been declining over the past five years, according to foodservice market research conducted by The NPD Group.
Local Marketing Toolkit Launches
Ignite Local Marketing today launched the Ignite Engine, a simple, cost-effective, web-based toolkit that educates and empowers store managers of quick-service and fast-casual restaurant systems to run more effective local store marketing campaigns through tutorials, company collateral, and customization of branded coupons, mailers, f
Capriotti’s Opens Latest Sandwich Shop in Reno
Capriotti’s Sandwich Shop, known for its signature gourmet sandwiches, is set to open its newest location today in Reno, Nevada. Capriotti’s has already been a favorite amongst residents in Reno/Sparks, Nevada, due to the two other successful franchises in the market. With its one-of-a-kind sandwiches and friendly atmosphere, Capriotti’s is looking forward to expanding its availability to meet demand from its loyal following and hungry fans, especially those on the University of Nevada at Reno campus.
Ice Machines Donated to Florida ProStart Academy
Scotsman Ice Systems unveiled three new ice machines at the Academy of Culinary Arts at Land O’ Lakes High School. The academy, which serves the Land O’ Lakes, Florida, community, received a joint donation from Scotsman, United Refrigeration, and Bayshore Equipment of three ice machines, including the corresponding bins and water filtration systems.
Cities vs. States vs. You
Earlier this year, the city of Cleveland banned added trans fats at restaurants citywide. But the ban didn’t stand; the state of Ohio banned the ban in its proposed state budget, adding an amendment that would prevent municipalities from regulating ingredients quick serves could use.
The battle in Ohio marks a new twist in the debate over who has the right to legislate food in lieu of a federal regulation: cities, states, or nobody at all.
The Sale and Use of Cork Wine Closures Continue to Surge
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China New Borun to Report Third Quarter 2011 Financial Results
SHOUGUANG, China, Oct. 27, 2011 /PRNewswire-Asia/ — China New Borun Corporation (NYSE: BORN; “Borun” or the “Company”), a leading producer and distributor of corn-based edible alcohol in China, today announced that it plans to release third quarter financial results on November 10, 2011,…
S&W Seed Hires Matt Szot as Chief Financial Officer
FIVE POINTS, Calif., Oct. 27, 2011 /PRNewswire/ — S&W Seed Company (Nasdaq: SANW) today announced that Matthew K. Szot has been elected Senior Vice President and full-time Chief Financial Officer (”CFO”) effective November 1, 2011. Before…
Husqvarna’s New DFS Collection System for PZ
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