In 2008, Paul Ponna created software to make money on eBay with little to no effort. Other eBay marketers realized this software was useful. The Auction Acrobat program is packaged with video tutorials to show others how to use it, and begin selling quickly.
Auction Acrobat is seen as a cure to the recent eBay ban on digital product sales. Using this software, you can post an item on eBay that starts off as a digital product (such as an e-book, sales or inspirational video, or even a computer program).